Kuala Lumpur, 5 January 2017 – Honda Malaysia (or the Company) today officially launched the stylish yet practical Full 7-Seater Crossover, the All-New BR-V. The Honda BR-V (also known as Bold Runabout Vehicle) has been specially developed by Honda R&D Asia Pacific Co., Ltd. (HRAP) for the ASEAN market and is the first HRAP model to be introduced in Malaysia.
Speaking at the launch, Mr. Noriaki Abe, Chief Operating Officer, Regional Operations (Asia and Oceania) of Honda Motor Co., Ltd. and President and CEO, Asian Honda Motor Co., Ltd. said, “ASEAN is a fast growing and diverse market despite the slow growth recorded last year. We believe that the huge population and continuous spending power will contribute to further growth of automobile market in the region. Actually, Honda sales recorded huge surge in this region in the past five years, from approximately 240,000 units to over 400,000 units, which is almost 70% increase.”
“The All-New BR-V we launched today was developed exclusively for the ASEAN region, and especially for customers who need bigger space. We foresee that the demand for SUV and utility vehicles would grow, reflecting the needs of customers in this region. We believe the All-New BR-V will satisfy customers’ needs for vehicles that can fit 7 people comfortably, and also offer brisk driving on various road conditions here in Malaysia,” added Mr. Abe.
Managing Director and Chief Executive Officer of Honda Malaysia Mr. Katsuto Hayashi shared about the success of Honda Malaysia in 2016, being the first Non-National to achieve 2nd position in overall Total Industry Volume (TIV) and ending the year with a market share of 15.8% and 91,830 units sales, above their target of 90,000 units. As a result of this achievement, Malaysia achieved the 2nd highest market share among Honda’s operations in the world.
The All-New BR-V is powered by a 1.5L i-VTEC engine coupled with Continuous Variable Transmission (CVT) gearbox which was developed under Honda’s Earth Dreams Technology to improve fuel economy and deliver better driving performance.
Packed with practical and value added features that will appeal to families, the All-New BR-V does not compromise on its looks. Its solid SUV exterior gives off a tough and active appearance while the solid wing front face design provides a sleek outlook. A set of 16” Dual Tone Alloy Wheels, a Roof Rail and Daytime Running Lights (DRL) completes that rugged look and feel of a SUV. Reverse camera and sensors are also available in this Full 7-Seater for customers’ convenience.
Stepping into the All-New BR-V, one will experience the stylish and high quality material, huge space and Rear Air Conditioner.
The V variant takes it a step higher by providing B-segment premium features such as 6.1” Display Audio and Auto Air Conditioning, Push Start Button and Smart Entry, leather trims, and leather steering wheels with switch audio control. On the other hand, the practicality of the All-New BR-V will impress with its multi-configuration seats where 2nd row seats adjusts with an easy One Touch Tilt & Tumble in a 60:40 configuration while 3rd row seats comes in a 50:50 Tilt & Tumble. A generous 11 cup holders offer the utility fit for a big family on the go without compromising on the space.
The All-New BR-V is known for many class toppers such as the biggest trunk space (223 litres with all seats up, 539 litres when 3rd row seats are folded), highest engine output (120PS) and highest ground clearance (201mm). Honda Malaysia has made the All-New BR-V very affordable yet still packed with value added features. With the introduction of the All-New BR-V, Honda Malaysia now offers a complete line-up of utility vehicles with the CR-V that is a SUV, the HR-V as a Compact Crossover and finally, the All-New BR-V as a Full 7-Seater Crossover.
Safety features was one of the main considerations in the development of the All-New BR-V as it is always Honda’s No. 1 priority.
The All-New BR-V was awarded the 5-Star ASEAN NCAP and is equipped with Dual Front SRS Airbags, Vehicle Stability Assist (VSA), Hill Start Assist (HSA), Anti-lock Braking System (ABS), Electronic Brake Distribution (EBD) and ISO Fix.
The All-New BR-V also received an enhanced Noise, Vibration and Harshness (NVH) improvement which includes Bulkhead (BHD) to muffle the sound measure; insulators for back roof lining, hood and doors and improved steering vibration. As a result, the All-New BR-V offers a quiet and comfortable ride for the family.
Honda Malaysia is offering the All-New BR-V in 2 variants, the E and V variants. Both variants are designed to meet the differing requirements of the All-New BR-V customers. The E variant is priced at an affordable RM85,800 (On-The-Road with Insurance) while
the V variant is priced at RM92,800 (On-The-Road with Insurance).
The All-New BR-V is available in five colours namely Dark Ruby Red Pearl, Modern Steel Metallic, Lunar Silver Metallic, Taffeta White and a brand new colour, Golden Brown Metallic.
The monthly sales target of the All-New BR-V is 800 units.
The All-New BR-V also comes with three versatile accessories packages to further enhance the exclusivity and the practicality of the car. The Utility Package priced at RM1,280 includes Door Visor, Cargo Tray, Trunk Organisers, Sun Shade and Door Protector Film. The Urban Package includes Tailgate Spoiler, Running Board and Side Step Garnish and is priced at RM2,945. The Modulo Package is priced at RM3,750 and the offerings are front and rear Lower Garnish as well as side under and Tailgate Spoilers.
On top of the excellent pricing of the All-New BR-V, Honda Malaysia offers 5 years warranty with unlimited mileage at 10,000km service intervals at any of its 88 Honda dealers nationwide.
The All-New BR-V is being offered in a complete package of top safety, high ground clearance, spaciousness and top performance - all starting from RM85,800. Honda Malaysia hopes that the Company has truly made the All-New BR-V affordable to all its customers, making the All-New BR-V the Full 7-Seater of choice for families in Malaysia.
For more information on the All-New BR-V or to book a test drive, customers can visit any Honda dealers nearby or call Honda’s Toll Free number at 1-800-88-2020 or log onto www.honda.com.my.
Left to right: Mr. Atsushi Arisaka Large Project Leader of All-New BR-V Honda R&D Asia Pacific Co., Ltd.; Mr. Noriaki Abe, COO, Regional Operations (Asia & Oceania) of Honda Motor Co., Ltd. & President and CEO, Asian Honda Motor Co., Ltd.; Mr Katsuto Hayashi, MD & CEO of HMSB
Mr. Noriaki Abe, COO, Regional Operations (Asia & Oceania) of Honda Motor Co., Ltd. & President and CEO, Asian Honda Motor Co., Ltd.; Mr Katsuto Hayashi, MD & CEO of HMSB
Honda Malaysia has made the All-New BR-V very affordable yet still packed with value added features
All-New BR-V known for class toppers such as biggest trunk space, highest engine output and highest ground clearance
With the body of a ‘SUV’ and the space of a ‘MPV’, the All-New BR-V offers a stylish yet practical alternative as a Full 7-Seater Crossover
The All-New BR-V, enhanced with Modulo Package, giving it a more sporty look.