SPIRIT OF INNOVATION
Mr. Honda’s unconventional take at both work and play, became the company’s personality. He never followed the standard part of convention. He was the one you would see on the ground, checking R&D progress and helping workers assemble parts of an engine. He was the one expressive in his ideas and ideals, the one asking questions and the one who listens. The company became an extension of himself - adaptable, fluid, unpredictable, spirited.
The company became a giant in its own right, taking its place in history, and placing Soichiro Honda as a pioneer of advance mobility.