Kuala Lumpur, 10 February 2026 – Honda Malaysia (or the Company) strengthens its market position for 2026 with the introduction of six new models. In line with its business direction, the Company has set a baseline target of 60,000 units, reflecting a solid foundation built on its understanding of shifting consumer behaviour, evolving market demand, and its commitment to sustainable, value driven growth.
At the core of Honda Malaysia’s strategy is its commitment to delivering a ‘Fun to Drive’ experience. The Company continues to prioritise engaging driving performance, supported by advanced technologies and product offerings tailored to the needs of Malaysian customers.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Narushi Yazaki said, “The ‘Fun to Drive’ spirit reflects our commitment to delivering vehicles that connect with our customers at an emotional level. We want to emphasise that a Honda is more than just a mode of transport. It is about the instant connection people feel the moment they step inside; the joy created by the driving feel that comes naturally every time they take the wheel. These emotions are what Honda has engineered into every model from the very beginning.”
“The introduction of the S+ Shift technology for the first time is a clear example of this direction in action. It enhances driver engagement and makes each journey more dynamic and rewarding, showing how Honda does it differently, for everyone who loves to drive,” Mr. Yazaki added.
In line with this commitment, the Company is set to further excite the market by expanding its e:HEV lineup, enabling more Malaysians to experience the balanced, exhilarating performance of its advanced hybrid technology. As a pioneer in the field since 2004, this approach is a testament to Honda Malaysia’s relentless pursuit of hybrid technology that is efficient, reliable, and performance-driven, reinforcing its reputation as a globally trusted leader in electrified mobility.
Honda Malaysia continuously studies and anticipates shifts in demand patterns to stay aligned with market realities, supported by the expansive and active customer base built over the years. With its customer-centric focus, the Company will streamline its model offerings that allow customers to easily and effectively find a Honda that truly fits their lifestyle and preferences.
Beyond vehicle ownership, Honda Malaysia is committed to building long lasting relationships with its customers. The Company is strengthening its dealership operations and placing greater focus on enhancing both sales and after sales services. These key initiatives are designed to deliver a seamless ownership experience while reinforcing Honda Malaysia’s leadership across every customer touchpoint.
The Company is confident of achieving its goals in 2026, driven by its solid performance in 2025 with over 72,301 units sold amid a dynamic market shaped by growing demand for electrified vehicles and advanced technologies. Honda Malaysia continued to lead the Non-National Passenger Vehicle Segment for an unrivalled 12 consecutive years, further solidifying its 25-year presence in the country.
Honda Malaysia extends its deepest appreciation to customers for their enduring trust and support. As the brand moves forward in 2026 with a Challenging Spirit, the Company assures the highest standards of quality across its products and services while consistently providing the joy and freedom of mobility for all.
Honda Malaysia Managing Director & Chief Executive Officer Mr. Narushi Yazaki sharing the Company’s 2026 business direction, including the launch of six new models.
Honda Malaysia will expand its e:HEV lineup in 2026, enabling more Malaysians to experience the balanced, exhilarating performance of its advanced hybrid technology.