Excitement and eager anticipation. Anyone who walked into the launch area of the All New Civic Type R and Civic Hybrid during the special preview for Honda customers on the evening of August 2 would be able to feel the excitement and anticipation in the air.
160 Honda owners who are also members of different Honda car clubs, all gathered at one place, for one sole purpose - to witness the unveiling of the long-awaited Civic Type R and Civic Hybrid! The night event which was organized especially for Honda customers and fans was not just about cars but it is about having the opportunity to pamper these group of customers for their loyalty and contribution towards Honda's success.
Although the stars of the night were the Civic Type R and the Civic Hybrid, it was the
customers' presence, their excitement with their cameras all ready to click away as the cars were unveiled, that made the night an exceptional one.
Speaking at the event, Managing Director and Chief Executive Officer of Honda Malaysia said, "The Honda Civic Type R and Civic Hybrid that you are about to see are another step towards delivering new values for our customers. These two models are the results of technology and innovation working beautifully hand in hand and made possible by the continuous advancement of the Civic."
"The Type R is built on the concept of the highest performance with the best control for a car and this demands a technology that draws on precision engineering. Meanwhile, the Hybrid is built on a dream of developing a green vehicle that cares for the environment without compromising on looks and driving pleasure. The Civic Hybrid raises the standard for environmentally-friendly advanced automotive technology," added Mr. Fujimoto.
The audience experienced the same unveiling of the All New Civic Type R and Civic Hybrid as the 177 media at the media launch that morning and more, when a 4-piece band came on stage to entertain the guests with a carefully selected repertoire of songs that got the audience tapping their feet.
For the event, Honda prepared two special studios, one for the Civic Type R and another for the Civic Hybrid, so that the customers can have an up-close experience of the cars and the technology. Also on display were some of the parts and the engine for both the Type R and Hybrid. Looped videos were also played in each studio to enhance the experience. With product specialists on standby to explain the vehicle and the technology, Honda went all out to ensure that their customers were truly satisfied!
Among the Honda customers who were present at the event, was Encik Eddie Salleh, a manager who is a performance car enthusiast - a Honda performance car enthusiast to be exact! Having been a Honda owner for more than 17 years, Eddie who owns an Integra Type R has already placed his booking for the Civic Type R two weeks ago! He said, "I am indeed very pleased and excited that Honda Malaysia has decided to bring in the Civic Type R. And, the price is also very reasonable. I must say that Honda has never disappoint in producing cars with revolutionary engineering, yet simple and affordable. As a customer of Honda, I truly feel pampered tonight!"
Also present was lawyer Encik Azizan Arif, another Integra Type R owner who has also pre-ordered his Civic Type R way before the launch. "Being one of the first people in Malaysia to see these cars upclose is indeed very special. I am very happy that Honda has invited me to attend this event."
8th Gen Civic owner and club member Mr Yong Foo Lok congratulated Honda on the successful launch. "The Civic Type R is an eagerly awaited model and we are very pleased that Honda Malaysia has successfully brought in the car. This model truly embodies the racing spirit of Honda's founder! And the Civic Hybrid on the other hand shows the technological advancement and environmental commitment of Honda. I understand from the product specialist that the Hybrid is very economical and therefore would be very good for KL city driving."
Another 'star' walked into the room next, singing and mingling with the guests. She was no other than the first Malaysian Idol, Jaclyn Victor! The night ended on a high note with Jaclyn Victor ending her performance, and the night, with a rendition of "Power of Dreams" - which indeed was a very fitting end to a special Honda event!