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Oct 10th , 2008

Honda Malaysia officiated its 55th Dealer with New 3S Centre in Ipoh

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Ipoh, 10 October 2008: Honda Malaysia has ceremoniously officiated Tian Siang Auto Care Sdn Bhd (Tian Siang Auto Care) as its 55th dealer with 3S Centre today in Ipoh, Perak. Officiated by Mr. Atsushi Fujimoto, Managing Director and Chief Executive Officer of Honda Malaysia, the momentous occasion marked another birth of Honda Malaysia's authorised dealer with 3S Centre following a series of network expansion plan that aims at achieving No. 1 customer satisfaction to all Honda customers.

Mr. Atsushi Fujimoto commented in his speech that, "As our sales continue to climb in the region; it is our responsibility to maintain the quality of our after-sales service to the increasing customer base. We believe that the opportune opening of Tian Siang Auto Care will help us achieve that."

As of 30 September 2008, Honda cars overall sales has sold 26,494 units against 22,279 units sold during the same period last year, representing a 19% increase. Sales of Honda cars in Perak also showed increment of 39% in comparing to previous year during the same period. With the expanding dealership network, Honda Malaysia believes that it will meet the target of 35,000 units for year 2008.

Mr Atsushi Fujimoto, MD & CEO of HMSB.
Mr Atsushi Fujimoto, MD & CEO of HMSB.
Mr. Mak Kam Hong, Managing Director of Tian Siang Auto Care Sdn Bhd.
Mr. Mak Kam Hong, Managing Director of Tian Siang Auto Care Sdn Bhd.
Yang Berhormat Dato' Nga Kor Ming, The Perak State Government Executive Counselor (EXCO) Chairman of State Education, Local Government Housing & Public Transport.
Yang Berhormat Dato' Nga Kor Ming, The Perak State Government Executive Counselor (EXCO) Chairman of State Education, Local Government Housing & Public Transport.

Mr. Fujimoto also highlighted that, "We would like all Honda customers in this vicinity to be assured that Honda professionals are always within reach whenever the circumstances call for it."

Mr. Mak Kam Hong, Managing Director of Tian Siang Auto Care expressed his gratitude during the launch, "It is certainly a much sought after joy to be a member of Honda Malaysia's family and to be tagged as one of its authorised dealer with 3S Centre. We are indeed honoured to be entrusted with the task to materialise Honda's dream in delivering its best sales and after-sales services of the highest quality and at a reasonable price to the customers."

Built with a mass of 18,000 square feet, Tian Siang Auto Care prides itself as the largest authorised Honda dealer with 3S Centre in the state of Perak.

The new outlet has been thoughtfully designed with customers' comfort in mind. Complete with AV Room decked with 42" Plasma TVs, Home Theatre System and an array of Astro news and entertainment programmes, the two lounges in the new outlet offer cushy and homely experience for waiting customers. Complimentary Wi-Fi connection is also readily available for those who wish to get connected with the internet.

"Our high level of commitment is driven by the concept You Drive, We Care. We have 13 service bays at our centre which can accommodate up to 60 cars per day for standard service, "added Mr. Mak.

Yang Berhormat Dato' Nga Kor Ming, Mr Atsushi Fujimoto, En Azman bin Idris, President & COO of HMSB, Mr. Ooi Tian Huat, Chairman of Tian Siang Auto Care Sdn Bhd and Mr Mak Kam Hong at the official launch.
Yang Berhormat Dato' Nga Kor Ming, Mr Atsushi Fujimoto, En Azman bin Idris, President & COO of HMSB, Mr. Ooi Tian Huat, Chairman of Tian Siang Auto Care Sdn Bhd and Mr Mak Kam Hong at the official launch.
Mr. Ooi Tian Huat, En Azman bin Idris, Yang Berhormat Dato' Nga Kor Ming, Mr Atsushi Fujimoto, and Mr Mak Kam Hong, posed after the plague signing.
Mr. Ooi Tian Huat, En Azman bin Idris, Yang Berhormat Dato' Nga Kor Ming, Mr Atsushi Fujimoto, and Mr Mak Kam Hong, posed after the plague signing.
Mr. Mak Kam Hong presenting Token of Appreciation to Mr Atsushi Fujimoto, while Mr Ooi Tian Huat, Yang Berhormat Dato' Nga Kor Ming and En Azman bin Idris, looked on.
Mr. Mak Kam Hong presenting Token of Appreciation to Mr Atsushi Fujimoto, while Mr Ooi Tian Huat, Yang Berhormat Dato' Nga Kor Ming and En Azman bin Idris, looked on.

Tian Siang Auto Care also serves a range of auto related services such as handling of insurance claim, renewal of insurance and road tax. The body and paint workshop that is targeted to be in operation next year will certainly up its notch as an ideal one-stop service provider for all Honda owners.

All Honda owners in the vicinity are advised to call 05-506 2600 or 05-506 8100 to arrange for a workshop appointment, a simple procedure aims to shorten customer's waiting time.

The 3S concept is a constituent of Honda Malaysia's policy of prioritising customer satisfaction while creating an enjoyable customer experience. Honda believes that on purchase of a car, a life-long relationship with the customer is forged and therefore it is utmost important for Honda to build an on-going relationship through high quality after-sales services.

Mr Atsushi Fujimoto, Yang Berhormat Dato' Nga Kor Ming, En Azman bin Idris, Mr Mak Kam Hong and Mr Ooi Tian Huat at the car delivery bay.
Mr Atsushi Fujimoto, Yang Berhormat Dato' Nga Kor Ming, En Azman bin Idris, Mr Mak Kam Hong and Mr Ooi Tian Huat at the car delivery bay.
Mr Atsushi Fujimoto and Yang Berhormat Dato' Nga Kor Ming in the Honda Accord.
Mr Atsushi Fujimoto and Yang Berhormat Dato' Nga Kor Ming in the Honda Accord.

Since its establishment, Honda Malaysia has been equipping and training its dealers to acquire the 3S status so as to provide a total package of service and convenience to customers nationwide.

To date there are a total of 55 Honda Dealers, of which 52 of them operate Honda 3S Centres nationwide. Honda Malaysia's plan is to increase this number to 60 dealerships by 2010. To this end, the opening of the 3S Centre in Ipoh will be closely followed by new dealerships in Penang, Johor and Sarawak this year.


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