Be a part of rich history with this next generation sedan
The year was 1976. Born from the United States Clean Air Act in response to the energy crisis and stricter controls on emissions, Honda had successfully built a cleaner, more fuel-efficient family car that replaced the demand for more powerful vehicles with higher automobile emissions. Named Accord, it accurately reflects Honda’s desire for accord and harmony amongst people, the society we live in, and the automobile itself through advanced technology.
Did you know that the first Honda Accord was originally a three-door hatchback? Hiroshi Kizawa, a chief researcher for Honda R&D, was tasked with leading the project and in 1976, the first Accord model was an instant hit in the market. Ever since then, the New Accord has undergone rapid transformation over the decades, evolving from a hatchback to a sedan, coupe, wagon, and finally to a premium all-round showstopper. So if you’d like to be a part of this rich history, you can start by owning the 10th generation New Accord.
Raising the benchmark for next generation sedans
The first generation Accord was designed according to the concept of a compact car that was practical and looked stylish and sporty. While there were numerous compact sedans present in the Japanese market, the US’ demand for four-door sedans were low and the Civic’s three-door hatchback style had been successful in both countries. This spurred the Honda design team to work with a three-door hatchback for the Accord.
Fast forward to current times, the much-anticipated New Accord is set to push boundaries with its Absolute Acclaim stylish design, giving it a bolder appearance on the road. The 10th Generation Accord has a wider stance, lower roofline and longer hood, as well as Honda’s signature chrome wing front grille, full LED headlights and taillights. Completing the super sleek exterior is the 18-inch Alloy Wheels With Resonator* that reduces tyre noise by applying a resonator to the wheel.
Meanwhile, the interior of the New Accord revolves around the Man-Maximum, Machine-Minimum design philosophy. The luxurious leather seats and whisper-quiet cabin further adds to elegance and sophistication of this machine. Additionally, the rear legroom is now roomier, providing extra comfort for family members and friends in the back seat, especially during road trips.
Where luxury meets power and performance
Engineered to deliver heightened power, the New Accord promises a thrilling driving experience. The ride is equipped with an enhanced 1.5L VTEC Turbocharged engine, making Honda the first Japanese mass market manufacturer to introduce a Turbocharged engine in the D-segment.
In 2000, California produced the first Super Ultra Low Emission Vehicle (SULEV) Accord. Continuing the legacy of energy efficient and eco-friendly vehicles, the New Accord has been awarded the Energy Efficient Vehicle (EEV) status, providing maximum fuel efficiency. A maximum torque of 260Nm also makes the New Accord more powerful than a car equipped with a 2.4L engine. The executive sedan is available in two variants – 1.5L VTEC Turbocharged (TC) and 1.5L VTEC Turbocharged Premium (TC-P).
Awarded five-star safety rating by ASEAN New Car Assessment Programme (NCAP), the New Accord also sets the standards for safety and stays true to providing the most comprehensive safety technology in a sedan. This is in line with the Accord’s history of utmost safety with the 2005 Accord’s side-curtain airbags, for example, which were a defining factor in other manufacturer’s decisions to include the same feature in their vehicles.
Similarly, the 2008 Accord contains the exclusive Advanced Compatibility Engineering™ (ACE™) body structure designed for enhanced frontal-collision compatibility with other vehicles. And with the 10th Generation New Accord, it is the only model in its segment to offer a full suite of the advanced Honda SENSING* features.
This includes Low Speed Follow (LSF), Auto High-Beam (AHB), Adaptive Cruise Control (ACC), Collision Mitigation Braking System (CMBS), Forward Collision Warning (FCW), Lane Keep Assist System (LKAS), Road Departure Mitigation (RDM), and Lane Departure Warning (LDW). Together, this full suite of Honda SENSING* features help to keep drivers aware of their road lanes and prevent possible collisions with quick alerts and braking systems.
Premium features and handy parking assist tools
From the birth of the very first generation Accord, the vehicle has always been luxurious, safe, innovative, and reliable. The 10th Generation New Accord is packed full of savvy new features. This includes the handy Driver’s Seat Memory that allows drivers to quickly access their preferred seating position, especially when the partner takes the car for a spin over the weekend. Next, the Driver Attention Monitor helps alert drivers when it detects a diversion in the driver’s attention.
The New Accord also solves one of the biggest headaches when driving around the city – parking. This advanced sedan comes with Smart Parking Assist System with Brake Assist (Rear)* that recognises the border of the parking space. This helps the driver with automatic steering assist alongside a visual guide on the 8” Advanced Display Audio screen, voice guidance, and auto braking assist when an obstacle within range is detected. All the vehicle’s information can be conveniently viewed with a high contrast 7” Interactive TFT Meter Cluster display.
This flagship sedan is also equipped with additional safety technologies like the Multi-view Camera System (360° Camera)*, which helps drivers by displaying the surrounding blind spots on the navigation screen and the Cross Traffic Monitor (CTM)* that uses radar sensors to monitor the rear corner of the car when reversing. Another new feature is the Electric Parking Brake with Brake Assist, which makes it easier to engage and disengage the parking brake with touch of a button during the usual rush hour traffic.
Pride and joy of owning the New Honda Accord
With superior performance, advanced features and irresistible design, the New Accord gives you the privilege to be a part of rich history and tradition, alongside the guaranteed joy of owning a luxurious Honda ride.
The New Accord comes with four attractive colours, which are Crystal Black Pearl, Lunar Silver Metallic, Modern Steel Metallic, and a brand-new colour, Platinum White Pearl.
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*Applicable for 1.5 TC-P variant only.