Petaling Jaya, 26 February 2020 – Honda Malaysia (or the Company) today officially launched the New Civic, Malaysia’s C-segment leader featuring Next Generation Advanced Safety Technology – the Honda SENSING*. The New Civic is set to excite the market with class-leading advanced D-segment features in safety, style and comfort.
The 10th Generation Civic emerged as Malaysia’s favourite Honda model and dominated its segment with a market share of 72% for the year 2019. The 10th Generation Civic is currently the most sought after model in its segment, having sold more than 48,000 units since its launch four years ago. Overall, the Civic which was introduced in Malaysia, has achieved total sales of more than 135,000 units as at January 2020. With the success of new model introduction, Honda Malaysia continues to maintain its position as No. 1 Non-National car brand for the 5th consecutive years.
Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama said, “In 2016, we revolutionised the C-segment when we introduced the 10th Generation Civic with a turbocharged engine, new stylish exterior design and first in segment features. With the launch of this innovative New Civic today which is equipped with the full suite of Honda SENSING* and added advanced safety features, we are proud to further raise the benchmark in the segment. I believe that the New Civic is a complete car for C-segment buyers with its D-segment features.”
The New Civic is also the first Japanese locally mass-produced C-segment model to be offered with the full suite of 8 Honda SENSING* advanced safety features. The Honda SENSING is Honda’s driver-assist solution towards achieving the dream of a collision-free society, ultimately ensuring road safety for everyone. With the introduction of the New Civic, Honda Malaysia now boasts a complete line up of Honda SENSING models for C-segment and above, including the most advanced SUV CR-V, flagship executive sedan the All-New Accord and premium MPV the Odyssey. The New Civic now also comes with Honda LaneWatch**, Honda’s camera-based safety technology that supplements the side mirror and enhances the side view while reducing blind spot for safer changing of lanes. It is also the only and first model in the segment to offer this innovative feature.
Exterior wise, the New Civic is further refined to enhance its fastback styling charm. It comes with New Front Bumper with Black Grille* which delivers a bolder look while the New Rear Bumper Garnish and New Trunk Spoiler* exudes a stylish appearance. Furthermore, the New 18-inch Black Alloy Wheels* completes its overall low and wide stance dynamic presence.
Powered by a 1.5L VTEC Turbocharged engine, the New Civic embodies Honda’s Fun-to-Drive element with its dynamic performance and excellent fuel economy. The thrill of VTEC Turbocharged engine is aimed to provide an unmatched ‘Joy of Driving’ feel that offers maximum power output of 173PS and maximum torque of 220Nm, equivalent to a 2.4L engine performance. The New Civic is also offered in the 1.8L i-VTEC engine which produces 141PS and 174Nm of torque, ideal for owners who prefers a naturally-aspirated engine. Both engines are Energy Efficient Vehicle (EEV) certified.
Complementing the New Civic’s design and performance is the refined interior. This C-segment leader now offers D-segment features such as New Leather Seat** Accent Design complementing standard New Auto Front Wiper, 8-Way Driver Power Seat, Remote Engine Start and Walk Away Auto Lock for all variants. The New Steering switch is now aesthetically refined in looks and texture. To maximize the cargo space of the New Civic, the new features includes a 60:40 split rear-seat configuration to further amplify the practicality of the car. Another notable feature in the cabin is the newly added air conditioning fan control switch which provides convenience at the touch of a button for both driver and front passenger.
All variants of the New Civic are equipped with top class safety features such as Six Airbags, Vehicle Stability Assist (VSA), Agile Handle Assist (AHA), Hill Start Assist (HSA), Emergency Stop Signal (ESS), Anti-Lock Braking System (ABS), Brake Assist (BA), Auto Brake Hold (ABH), New Front Sensors and Rear Seat ISOFIX.
The monthly sales target of the New Civic is 1,000 units and the prices*** of the 3 variants are:
RM113,600 for 1.8S variant
RM129,600 for 1.5TC variant
RM139,600 for 1.5TC-P variant
The New Civic is made available with a new colour option, the Passion Red Pearl which expresses the sporty and bold presence of the car. Other colour options available are Lunar Silver Metallic, White Orchid Pearl, Modern Steel Metallic and Crystal Black Pearl.
With the new and exciting enhancements, this much-loved New Civic is an ideal sedan for young urban families, professionals and tech savvy individuals who demand for a stylish vehicle with advanced safety features yet practical for daily performance.
For more information of the New Civic, customers can visit any of Honda’s 100 authorised dealers nationwide; call Honda’s Toll Free number at 1-800-88-2020 or log on to www.honda.com.my to discover more about the exciting features of the New Civic.
*Applicable for 1.5TC-P variant only
**Applicable for 1.5TC & 1.5TC-P variant only
*** On-the-road price without insurance
Exciting New Features in the New Civic
(From Left) Mr. Sarly Adle Sarkum - President and COO of Honda Malaysia & Mr. Toichi Ishiyama - MD & CEO of Honda Malaysia, with The New Civic & The All-New Accord.
The New Civic is now further refined to enhance its fastback styling charm & exudes a stylish appearance.
The New Civic & The All-New Accord is now officially launched.
The New Civic, Malaysia’s C-segment leader featuring Next Generation Advanced Safety Technology – the Honda SENSING.