Petaling Jaya, 19 November 2015 – Honda Malaysia Sdn. Bhd. (Honda Malaysia or the Company) today announced their achievement of surpassing the half a million vehicle sales milestone in Malaysia.
“Since our establishment in Malaysia in year 2000, Honda Malaysia has grown steadily and has reached the accumulated sales of 500,000 units. It is inspiring to know that we have spread the joy of driving a Honda vehicle to 500,000 Malaysians. We would like to extend our sincere gratitude to all Honda customers for their belief in the Honda brand,” said Managing Director and Chief Executive Officer of Honda Malaysia Mr. Yoichiro Ueno.
Over the years, the Company has evolved and grown together with its customers, introducing variation of vehicles for the people who have different lifestyles and expectations. Feedbacks from the customers were taken into consideration and as a result, Honda models are now equipped with advanced features, better safety aspects, good built quality and value for money packages.
2015 indeed became a milestone year for Honda Malaysia. Earlier this year, Honda Malaysia penetrated into the Compact SUV segment with the introduction of HR-V, which has sold a total of 16,115 units since its launch in February. Together with Accord, City, Jazz, Civic, CR-V and Odyssey, Honda Malaysia now offers a comprehensive line-up which meets different needs and lifestyles of Malaysian customers.
The City and Civic emerged as top contributors for the achievement of 500,000 units sales with a contribution of 209,056 units and 79,864 units respectively, translating to about 40% and 15% of the overall sales.
In order to cater for the increased demand, Honda Malaysia is accelerating the expansion of the dealer network. The Company currently has 86 dealers nationwide which ensure to provide more convenience and accessibility to all customers in both major cities and suburban areas.
Since Honda Malaysia established the No. 2 Line and doubled its production capacity to 100,000 units in January 2014, the Company opened the new PDI Yard 3 in August this year which accommodates the increased in CKD models as well as to speed up the car delivery.
Honda is also strengthening its operations and presence in East Malaysia. In June this year, the Company has established a new Logistics Hub in both Sabah and Sarawak. This month, Honda also opened its new Regional Office in Kota Kinabalu. These expansions will support Honda dealers’ operational activities and the vehicles delivery process in East Malaysia.
The sales unit of Honda Malaysia from January through October was 74,920 units. The company also received its record-high bookings of 12,713 units in the month of October. Honda Malaysia is on track in achieving its annual target of 85,000 units and is continuing to lead in the Non-National Segment.
Mr. Ueno added, “With this milestone of half a million sales, Honda Malaysia will continue our effort to achieve our goal to be a company that the society wants it to exist, with the support from our valued customers as well as Malaysian Government and business partners. Customer satisfaction will always remain as our top priority. We will continue working towards providing our customers with products that offer excellent value and excitement and strive to be the most beloved brand in Malaysia.”