Petaling Jaya, 19 August 2015 – Honda Malaysia Sdn. Bhd. today announced a new colour, Dark Ruby Red Pearl, for its best-selling model, the City.
The new colour was introduced in the City’s colour line-up after a thorough market research that showed a lot of Honda customers chose red as their preferred new colour for the City. The Dark Ruby Red Pearl colour is expected to further raise the popularity of the model among young executives. This positive and vibrant new colour coupled with City’s overall package is expected to cement its position as the B-segment leader and No.1 choice among Malaysians.
Since its launch in March last year, 55,587 units of the 4th Generation City has been sold as of 17 August 2015. The City contributed 41% of the Honda Malaysia’s total sales in the first half of 2015 securing the top position in its segment. There are now more than 200,000 units of City on Malaysian roads.
Equipped with a 1.5L SOHC i-VTEC engine and coupled with the advanced Continuous Variable Transmission (CVT) that was developed under Honda’s Earth Dreams Technology, the City provides the joy of driving through the perfect combination of driving performance and fuel economy.
The City also comes with class-leading features including 8 Cup Holders and smart storage compartments to further provide convenience for both drivers and passengers, a 7-inch Display Audio with MirrorLink function (V variant), Smart Entry and Push Start button (E and V variant) and Rear Ventilation Air-Conditioning (E and V variant). The boot space of the City at 536L is the largest in its class, making packing for family road trips a breeze.
Safety for driver and passengers is emphasised in every Honda car and the City offers unrivalled safety features comprising 6 Airbags (V variant) (including Dual front SRS Airbags, i-Side Airbags and side Curtain Airbags), Vehicle Stability Assist (VSA) (E & V variant), Emergency Stop Signal (E and V variant), Anti-lock Braking System (ABS) and ISOFIX. The City was awarded 5-Star rating and named the Overall Winner for Adult Occupant Protection in the ASEAN NCAP Grand Prix last year.
The new Dark Ruby Red Pearl complements four other colours of the City - Taffeta White, Modern Steel Metallic, Alabaster Silver Metallic and Crystal Black Pearl and is available in all Honda showrooms nationwide.
Honda Malaysia is targeting to sell 300 units monthly of City in Dark Ruby Red Pearl and is optimistic that this new colour will be well accepted by Malaysians.
For more information, please visit any Honda dealer or please call Honda Toll Free number at 1-800-88-2020, or log on to www.honda.com.my