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May 29th, 2009

Honda Malaysia launched its 57th Showroom in Sibu, Sarawak

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Sibu, Sarawak, 29 May 2009: Honda Malaysia spread its wings further to East Malaysia, and unveiled its 57th showroom, Jimisar Motors today in Sibu, Sarawak. Jointly officiated by Dato' Jacob Dungau Sagan, the Deputy Minister of Malaysia International Trade and Industry (MITI) and Mr. Toru Takahashi, Managing Director and Chief Executive Officer of Honda Malaysia, the joyous occasion has expanded the family of Honda Malaysia further. The initiative is part of the company's commitment to uphold its Customer Satisfaction No. 1 policy, as well as to meet the growing market demand.

Jimisar Motors New Honda 3S Centre.
Jimisar Motors New Honda 3S Centre.
Dato' Ismail Salleh, Managing Director of Jimisar Motors Sdn. Bhd.
Dato' Ismail Salleh, Managing Director of Jimisar Motors Sdn. Bhd.
Mr Toru Takahashi, MD & CEO of HMSB.
Mr Toru Takahashi, MD & CEO of HMSB.

 

Mr. Takahashi remarked in his speech that, "When Honda first established in 2001, we only sold 4 units (in Sarawak) of cars back then. Today, we have grown leaps and bounds ever since. As of April 2009, Honda has sold close to 4,000 units in Sarawak. And we attribute the success to our dedicated dealers and supportive customers here."

Dato' Jacob Dungau Sagan, Deputy Minister of International Trade & Industry.
Dato' Jacob Dungau Sagan, Deputy Minister of International Trade & Industry.
Left - Right: En Azman bin Idris, President & COO of HMSB, Mr Toru Takahashi, Dato' Jacob Dungau Sagan, Dato' Ismail Salleh and Datin Wong Abayah Ilam, Director of Jimisar Motors Sdn Bhd at the official launch.
Left - Right: En Azman bin Idris, President & COO of HMSB, Mr Toru Takahashi, Dato' Jacob Dungau Sagan, Dato' Ismail Salleh and Datin Wong Abayah Ilam, Director of Jimisar Motors Sdn Bhd at the official launch.
Plague signing ceremony by Mr Toru Takahashi and Dato' Jacob Dungau Sagan.
Plague signing ceremony by Mr Toru Takahashi and Dato' Jacob Dungau Sagan.

 

Based on Malaysian Automobile Association (MAA) report in 2008, the non-national passenger car segment in Sarawak had grown more than 800% since 2001 from 401 units to 3,522 units in 2008, a telling fact that shows endless potential of growth in the local market.

"We recognise the market potential in Sibu as it is an untapped market. Following the growing demand in Sarawak, Jimisar Motors' opening could not be timelier and we are confident that they will ride on the current wave of growth in the market and do well. This opening is also in line with our goal to achieve Customer Satisfaction No.1 by providing highest quality in products, sales and after sales services," he added.

Mr Toru Takahashi presenting Token of Appreciation to Mr Dato' Ismail Salleh, while Dato' Jacob Dungau Sagan and Datin Wong Abayah Ilam looked on.
Mr Toru Takahashi presenting Token of Appreciation to Mr Dato' Ismail Salleh, while Dato' Jacob Dungau Sagan and Datin Wong Abayah Ilam looked on.
Showroom tour at service area.
Jazz Grade S Modulo Showroom tour at service area.
Mr Toru Takahashi explaining the Hybrid technology to Dato' Jacob Dungau Sagan.
Mr Toru Takahashi explaining the Hybrid technology to Dato' Jacob Dungau Sagan.

 

Echoing Honda Malaysia's fundamental believe: The Power of Dreams, Dato' Ismail Salleh, Managing Director of Jimisar Motors Sdn Bhd shared in its speech that "To turn dreams into reality, we at times need encouragement and support to materialize them. We believe Jimisar Motors and Honda Malaysia will make an ideal partnership that will do just that."

The 3S (short form for Sales, Service and Spare Parts) concept is a constituent of Honda Malaysia's policy of prioritising customer satisfaction while creating an enjoyable customer experience. Honda believes that with purchase of a car, a life-long relationship with the customer is forged and therefore it is utmost important for Honda to build an on-going relationship through high quality sales and after-sales services.

Mr. Toru Takahashi at the press conference, while Dato' Jacob Dungau Sagan and Dato' Ismail Salleh looked on.
Mr. Toru Takahashi at the press conference, while Dato' Jacob Dungau Sagan and Dato' Ismail Salleh looked on.

 

Since its establishment, Honda Malaysia has been equipping and training its dealers to acquire the 3S status so as to provide a total package of service and convenience to customers nationwide.

To date there are a total of 57 Honda Dealers, of which 54 of them operate Honda 3S Centres nationwide, out of which five are in East Malaysia and all of them are 3S centres. The next opening is planned for Penang.

The new 3S centre opens daily and is ready to serve Honda owners better. Customers are welcome to visit the showroom or call Jimisar Motors at 083-352878 for more info.


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