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Aug 15th, 2012

Honda’s Challenging Spirit Persists, Reports Record Sales For July

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Petaling Jaya, 15 August 2012 – Staying true to its promise at the start of 2012, Honda Malaysia Sdn. Bhd. (Honda Malaysia or the Company) has indeed risen stronger. The Company has made an impressive recovery from the production halt due to the Thailand floods last year and has made a comeback for the first half of 2012. Honda Malaysia today announced that its sales in July hit an all-time high of 5,045 units, the highest monthly record in the Company’s history. 

“It is with great joy and excitement that we can share this good news with our customers. We had to start this year on a challenging note, however we strived to recapture our high spirits and confidence believing that our Challenging Spirit will help us rise stronger from the dire straits in 2011. And today we are most delighted to announce this record sales achievement in July,” remarked Mr. Yoichiro Ueno, Managing Director and Chief Executive Officer of Honda Malaysia.

Despite the setbacks due to the natural disasters in Japan and Thailand last year, the Company got down to business and used the period to plan its future investment and expansion. Honda Malaysia opened a new warehouse in February, completed a new Pre-Delivery Inspection Center (PDI) and very recently announced plans to start the local assembly of hybrid vehicles and to build a new production line at its Pegoh Plant. 

Honda Malaysia introduced 8 new models this year, Jazz Hybrid, facelifted City, CR-Z CVT, New Freed S, facelifted Insight, All-New Civic and Civic Hybrid and New Jazz S. The robust record sales was especially led by the New City and the All-New Civic. The newly facelifted City has recorded sales of 2,217 units, accounting for 44% of the total sales for July. The All-New Civic showed a strong start with its advanced and smart concept and has achieved overwhelming response with more than 3,000 bookings in less than a month since it was launched in July. 

Mr. Ueno said, “We have achieved the V-shape recovery to come back to the market. We will continue giving our best effort to receive the support and trust from our valued customers in Malaysia. The July sales record would surely encourage our associates, dealers and all business partners to work harder in providing the best products and greatest value to Malaysians. The second half of 2012 looks promising and we want to assure our customers that we will continue providing products and services of the highest quality.”

Table below: Figure 1:

Total sales breakdown by models for the month of July 2012

Model Sales in July 2012 (unit)
City 2,217
Civic 1,094
Civic Hybrid 185
Accord 136
CR-V 279
Jazz -
Jazz Hybrid 261
Insight 109
Freed 55
CR-Z 649
Stream 60
TOTAL 5,045

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