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Nov 9th, 2012

Remarkable sales keeps Civic as the leader in its segment

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Petaling Jaya, 9 November 2012 – Honda Malaysia Sdn Bhd (“Honda Malaysia” or the “Company”) today announced that the 9th Generation Civic received more than 6,000 bookings as of October 2012.

Since its official launch in July, close to 4,400 units had been sold as of October 2012. The stellar sales record kept the 9th Generation Civic firmly at the number one spot in the non-national mid-size sedan segment which held 30% of market share as of September 2012. Below is the booking record of each respective variant.

 

MODEL
TOTAL BOOKING

Civic 1.8L i-VTEC

2138

Civic 2.0L i-VTEC

1292

Civic 2.0L i-VTEC Navi

1148

Civic Hybrid 1.5L i-VTEC + IMA

1493

Table: Total booking as of October 2012

 

“We are pleased that Civic continues to be regarded as the most preferred choice in its segment. As we commit ourselves to provide great joy to our customers, we strive to deliver products equipped with advanced green technology that offer higher performance, better fuel economy, affordability and fun-to drive elements for our customers,” said Managing Director and Chief Executive Officer of Honda Malaysia, Mr. Yoichiro Ueno.

“And it is no doubt that the advanced features and specifications of the All-New Civic correspond to customers’ present day needs. Civic offers the best value, quality and performance among its rivals,” he added.

Developed based on the concept of “Advanced Smart Sedan”, the All-New Civic features a series of new technologies including a futuristic cockpit and a 5-inch intelligent Multi Information Display (i-MID) to promote smart and efficient driving. It is also Honda’s first non-hybrid model with Eco Assist function that assists driver to achieve better fuel efficiency.

The latest Civic Hybrid in the range is the first model in Honda’s hybrid line up that comes with the premium stance - smart entry and push start button. It is also the first hybrid model in Malaysia to be fitted with lithium ion battery, which reinforces Honda Malaysia’s position as the pioneer in hybrid technology. Just recently, Honda Malaysia hybrid sales had already surpassed the 10,000 units mark, further boosting its stand as a leader with a stronghold in hybrid technology.

As part of its plan to create a wholesome experience for customers, Honda Malaysia had introduced a new service package to offer a brand new ownership experience. The new and attractive after-service package includes:

1. 5-year warranty with unlimited mileage including IMA battery*

2. Extension of preventive maintenance interval from 5,000km to 10,000km

3. Free labour service up to 6 visits for every alternate paid service until 100,000km

*terms and conditions apply

Currently offering the most diverse range in the industry, the All-New Civic features a few variants that cater to fulfill different customers’ needs. The All-New Civic is available in 1.8L, 2.0L, 2.0L with NAVI as well as Civic Hybrid priced at RM115,980, RM131,980, RM136,980 and RM119,980 respectively.

All-New Civic petrol variant is available in Alabaster Silver Metallic, Crystal Black Pearl, Polished Metal Metallic and Taffeta White. Hybrid variant is available in Frosty White Metallic, Crystal Black Pearl, Polished Metal Metallic and Taffeta White. Current waiting period is between 1 to 4 months upon booking, depending on variant booked.

Test drive the All-New Civic today and start experiencing smart driving. Visit your nearest authorized Honda dealer today! For more information, please call Honda Toll Free number at 1800 88 2020, or log on to www.honda.com.my.

 

 

 


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