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May 9th, 2013

Civic Hybrid To Increase Sales Target In 2013

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Petaling Jaya, 9 May 2013 – Honda Malaysia Sdn Bhd ("Honda Malaysia" or the "Company") today announced that the Civic Hybrid is now equipped with a Rear Reverse Camera and Hands-Free Telephone (HFT) System capability. With the new Rear Reverse Camera, safety and assistance in parking is enhanced by eliminating blind spots while reversing. Additionally, the HFT System eases answering and making phone calls while driving. These new added features are integrated with the Civic’s intelligent Multi-Information Display (i-MID), which enables drivers to access the information without taking their eyes off the road.

Through the feedback from customers, Honda Malaysia has learnt that customers are constantly looking for new and additional features with their Honda car purchases. In line with Honda Malaysia's priority to fulfill customers' expectations, the new features had been specially added to maximize the joy of driving for Civic Hybrid customers. Honda Malaysia strives to add value to Civic Hybrid customers who are looking for a smart vehicle and environmental-friendly.

Developed based on the concept of "Advanced Smart Hybrid Sedan", the latest Civic Hybrid is the first model in Honda's Hybrid line-up that comes with the premium stance - Smart Entry and Push Start button. It is also the first hybrid model in Malaysia to be fitted with lithium-ion battery, which reinforces Honda Malaysia’s position as the pioneer in hybrid technology.

Mr. Yoichiro Ueno, Managing Director and Chief Executive Officer of Honda Malaysia said, "With our broadest range of hybrid vehicles, Honda has retained the No. 1 position in hybrid segment last year. As of April 2013, more than 16,300 units of Honda Hybrid vehicles are on Malaysian roads and out of these, close to 2,460 units are Civic Hybrid. This would not have been possible without the support from our customers, as well as the Malaysian government's effort to promote energy efficient vehicles and green technology by giving full tax exemption and incentives until the end of December this year."

"We remain committed in our mission to continue providing advanced technology products with speed and affordability that maximize our customer's joy of buying, and for them to enjoy the freedom of mobility while contributing towards a greener earth. Therefore, the price of the Civic Hybrid with added features remains at RM119,980.00 (on-the-road)", said Mr. Ueno.

Due to its remarkable sales achieved in the hybrid market, Honda Malaysia decided to increase the sales target of Civic Hybrid from 1,200 units in 2012 to 3,200 units in 2013 with the monthly sales target at 270 units.

The Civic Hybrid is available in White Orchid Pearl, Frosty White Metallic and Crystal Black Pearl. Current waiting period is between 1 to 2 months upon booking. The Completely Built Unit (CBU) Civic Hybrid will now be imported from Thailand.

In order to improve customer's ownerships experience, the recently introduced attractive after-service package includes:

1. 5-year warranty with unlimited mileage including the IMA battery*

2. Extension of preventive maintenance interval from 5,000km to 10,000km

3. Free labour service up to 6 visits for every alternate paid service until 100,000km*

*terms and conditions apply

Test drive the Civic Hybrid today and start experiencing smart driving. Visit your nearest authorized Honda dealer today! For more information, please call Honda Toll Free number at 1800 88 2020, or log on to www.honda.com.my

Civic Hybrid

Frosty White Metallic 


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