Petaling Jaya, 1 April 2026 – Honda Malaysia (or the Company) continues to strengthen its position in electrified mobility, underpinned by its proven hybrid technology that balances spirited performance, efficiency, and long-term reliability. Building on over two decades of hybrid expertise, the modern Honda e:HEV system reflects the brand’s commitment to providing a sophisticated and fun driving experience for Malaysian customers.
This foundation has enabled Honda to evolve its hybrid technology alongside a rapidly shifting market landscape. Today, the Company continues to lead with human-centric innovation, demonstrating how Hybrid Done Right results in a smooth, effortless journey tailored to diverse lifestyles. By intelligently switching between electric, hybrid, and engine drive modes, the system optimises output across all conditions, delivering world-class efficiency and a driver-centric sensation.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Narushi Yazaki said, “Honda’s hybrid technology has always been developed with a clear focus – to ensure performance, efficiency, and reliability that customers can confidently depend on every day. At the same time, we believe electrification should not compromise driving enjoyment. Our e:HEV system is engineered to deliver a smooth yet responsive drive, staying true to Honda’s DNA of fun driving.”
“With this innovative system, our hybrid models provide instant torque and seamless acceleration, creating a driving experience that is both engaging and refined. This reflects our commitment to making electrified mobility not only practical and efficient, but also enjoyable for our customers,” Mr. Yazaki added.
Currently, the e:HEV powertrain is available across key models, including the City, City Hatchback, HR-V, Civic, and New CR-V, reinforcing Honda’s strong hybrid presence in the Malaysian market. Supported by a robust nationwide service network, dependable parts availability, and strong ownership value, the Company aims to provide a confident and rewarding electrified ownership experience that stands out in the market.
Driven by this commitment, Honda Malaysia has launched the “Hybrid Done Right” Campaign, running from 1st April to 30th June 2026. The campaign features a series of programmes showcasing the benefits of the e:HEV system while offering customers exciting rewards.
Under this campaign, customers who purchase a Honda e:HEV model will enjoy an additional RM2,000 cash rebate and free labour service for the first two years *a. In addition, they will earn an entry into a monthly lucky draw for a chance to experience the highly anticipated All-New Prelude for one week after its launch. Existing Honda hybrid owners are also invited to take part by joining the “Hybrid Done Right” Contest, where they can share their actual fuel consumption readings for one full tank on social media. Participants with the best fuel consumption performance will be rewarded with a one-year free service package *b.
In line with its hybrid expansion, Honda Malaysia today announced the All-New Prelude as the latest addition to its hybrid lineup. The revival of this iconic nameplate marks a significant milestone as the All-New Prelude becomes the first e:HEV hybrid sports coupe in Honda Malaysia’s history, with bookings now officially open.
Setting a new benchmark, the All-New Prelude introduces S+ Shift Technology, offered for the first time in Honda Malaysia’s lineup. Integrated with Active Sound Control, the system simulates gear shifts and enhances engine responsiveness through precise coordination between the engine and dual electric motors. It delivers a more engaging and dynamic driving experience with sharper throttle response, enhanced control, and multi-sensory feedback. The shift hold function further improves driving precision, allowing the vehicle to respond accurately to driver inputs and intended driving lines.
The All-New Prelude is powered by Honda’s advanced 2.0L e:HEV powertrain, producing 184PS and 315Nm of torque. Engineered for performance, the system provides instant acceleration, linear power delivery, and precise control, offering an exhilarating driving sensation that represents a new era of hybrid performance.
The All-New Prelude features a modern design with sleek proportions and sophisticated styling, combining functional beauty and distinctive characteristics unique to a sports coupe. Measuring 4,522mm in length, 1,880mm in width, and 1,355mm in height, with a wheelbase of 2,605 mm, the model strikes a commanding yet elegant silhouette.
Its aerodynamic exterior is enhanced by a smooth roofline achieved through laser brazing, Flush Door Outer Handles and a Black Chrome Grille, complemented by subtle blue accents at the lower centre of the front and rear bumpers. Additional highlights include LED Headlights and LED Rear Combi Lights with Red Lens, alongside enhanced Active Cornering Lights that further improve visibility during nighttime driving. Completing its sporty character, the model rides on 19-inch Aluminum Wheels paired with high-capacity Brembo brakes, reinforcing both performance and control.
Honda Malaysia continues to prioritise safety with the All-New Prelude, which comes equipped with Honda SENSING, as well as the Blind Spot Information (BSI) system and Cross Traffic Monitor (CTM), ensuring enhanced driver awareness and confidence on the road.
To place a booking for the All-New Prelude, customers can log on to https://prebook.honda.com.my/. For more information on the “Hybrid Done Right” campaign, customers can contact Honda Authorised Dealer.
*a Terms and conditions apply
*b The package is valid for one (1) year or 10,000 km, whichever comes first
Honda Malaysia launches the “Hybrid Done Right” campaign, running from 1st April to 30th June 2026, featuring programmes that highlight the benefits of e:HEV and reward customers.
The All-New Prelude is the latest addition to Honda Malaysia’s hybrid lineup, marking a new shift in hybrid performance.
For the first time in Honda Malaysia’s lineup, the All-New Prelude is equipped with S+ Shift Technology, delivering an engaging and dynamic driving experience for customers.