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Dec 06,2007

Honda Captures Two of Five Segment Awards in J.D. Power's 2007 Initial Quality Survey

Honda Malaysia did it again in the IQS - this time, more than any other automaker in the study! The J.D. Power Asia Pacific 2007 Malaysia Initial Quality Study (IQS) release recently revealed that the Honda Civic once again ranked highest in the midsize car segment. This is the second consecutive year that the Honda Civic leads in its segment. Honda City is the other Honda model which captured the entry midsize car segment.

In expressing his delight over the win, Honda Malaysia Managing Director and Chief Executive Officer Mr. Atsushi Fujimoto said that Honda is motivated and committed to delivering quality products and services to their customers at a reasonable price.

"This recognition serves to encourage us to continuously improve on quality and introduce innovative new models that meet the needs of our customers. In our strive achieve no. 1 in Customer Satisfaction, we place importance and emphasis on Quality Control Development and always benchmark ourselves against world-class standards of quality in order to maintain our competitiveness." added Mr. Fujimoto.

He also expressed appreciation for the support and confidence by Honda's customers in Malaysia.

The 2007 Malaysia IQS serves as the industry benchmark for new-vehicle quality measured at two to six months of ownership. It is based on evaluations from approximately 2,800 owners who purchased their new vehicle between October 2006 and June 2007. Vehicles evaluated included 52 passenger cars, pickups and utility vehicle models covering 14 different brands. Fieldwork for study was conducted from April to August 2007. The IQS is one of the three consumer-based studies that J.D. Power Asia Pacific conducts in Malaysia.

Honda Captures Two of Five Segment Awards